Social Media Marketing (SMM)
Plan, execute, measure, and improve digital campaigns using current search and social media practices.
- Category: Digital Marketing & E-Commerce
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8 Weeks
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On-Campus
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Certificate Included
About This Course
This course offers a clear, practical introduction to Social Media Marketing (SMM). Key areas include social strategy, audience research, platform selection, and content pillars, supported by practical work such as audience profiles and channel strategies. By the end, participants will be able to plan platform-appropriate content and maintain a consistent brand voice.
What You’ll Learn
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Explain social strategy through practical course activities
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Apply audience research through practical course activities
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Create platform selection through practical course activities
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Use content pillars through practical course activities
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Configure calendars through practical course activities
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Analyze copywriting through practical course activities
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Produce audience profiles using guided professional workflows
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Evaluate Social Media Marketing (SMM) work for quality and improvement
Tools & Technologies You'll Master
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Meta Business Suite
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TikTok Business Center
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LinkedIn Campaign Manager
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Canva
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Google Analytics
Share this Course
This Course includes
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Instructor-led marketing training
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Audience and competitor research tasks
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Content and campaign planning exercises
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Optimization and audit checklists
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Analytics and reporting practice
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Channel-specific practical assignments
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Integrated campaign project
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Certificate of completion
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Course Curriculum 8 Lectures
Explain social strategy through practical course activities
Apply audience research through practical course activities
Create platform selection through practical course activities
Use content pillars through practical course activities
Configure calendars through practical course activities
Analyze copywriting through practical course activities
Produce audience profiles using guided professional workflows
Evaluate Social Media Marketing (SMM) work for quality and improvement
What Our Alumni Say
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