Search Engine Optimization (SEO)
Plan, execute, measure, and improve digital campaigns using current search and social media practices.
- Category: Digital Marketing & E-Commerce
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8 Weeks
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On-Campus
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Certificate Included
About This Course
Search Engine Optimization (SEO) combines essential knowledge with practical activities based on real tasks. Key areas include search intent, keyword research, site architecture, and on-page optimization, supported by practical work such as keyword maps and optimized page briefs. By the end, participants will be able to improve a website for users and search engines.
What You’ll Learn
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Explain search intent through practical course activities
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Apply keyword research through practical course activities
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Create site architecture through practical course activities
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Use on-page optimization through practical course activities
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Configure content planning through practical course activities
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Analyze technical SEO through practical course activities
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Produce keyword maps using guided professional workflows
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Evaluate Search Engine Optimization (SEO) work for quality and improvement
Tools & Technologies You'll Master
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Google Search Console
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Google Analytics
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Google Keyword Planner
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Screaming Frog SEO Spider
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Page Speed Insights
Share this Course
This Course includes
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Instructor-led marketing training
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Audience and competitor research tasks
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Content and campaign planning exercises
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Optimization and audit checklists
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Analytics and reporting practice
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Channel-specific practical assignments
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Integrated campaign project
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Certificate of completion
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Course Curriculum 8 Lectures
Explain search intent through practical course activities
Apply keyword research through practical course activities
Create site architecture through practical course activities
Use on-page optimization through practical course activities
Configure content planning through practical course activities
Analyze technical SEO through practical course activities
Produce keyword maps using guided professional workflows
Evaluate Search Engine Optimization (SEO) work for quality and improvement
What Our Alumni Say
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