Digital Marketing & SEO
Plan, execute, measure, and improve digital campaigns using current search and social media practices.
- Category: Digital Marketing & E-Commerce
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12 Weeks
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On-Campus
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Certificate Included
About This Course
Digital Marketing & SEO provides practical training for learners who want usable, job-relevant skills. Key areas include marketing strategy, customer journeys, websites, and content planning, supported by practical work such as audience profiles and keyword maps. By the end, participants will be able to plan coordinated campaigns and improve organic visibility.
What You’ll Learn
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Explain marketing strategy through practical course activities
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Apply customer journeys through practical course activities
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Create websites through practical course activities
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Use content planning through practical course activities
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Configure keyword research through practical course activities
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Analyze on-page through practical course activities
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Produce audience profiles using guided professional workflows
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Evaluate Digital Marketing & SEO work for quality and improvement
Tools & Technologies You'll Master
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Google Analytics
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Google Search Console
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Google Ads
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Meta Business Suite
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Canva
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Mailchimp
Share this Course
This Course includes
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Instructor-led marketing training
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Audience and competitor research tasks
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Content and campaign planning exercises
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Optimization and audit checklists
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Analytics and reporting practice
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Channel-specific practical assignments
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Integrated campaign project
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Certificate of completion
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Course Curriculum 8 Lectures
Explain marketing strategy through practical course activities
Apply customer journeys through practical course activities
Create websites through practical course activities
Use content planning through practical course activities
Configure keyword research through practical course activities
Analyze on-page through practical course activities
Produce audience profiles using guided professional workflows
Evaluate Digital Marketing & SEO work for quality and improvement
What Our Alumni Say
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