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E-commerce store with Shopify

Category:eCommerce
12 Weeks
On-premises
Instructor Led

Course Brief

This course empowers you to become a Shopify expert by providing essential skills and knowledge. With hands-on exercises, industry insights, and expert guidance, you'll master Shopify's functionalities, learn e-commerce best practices, and successfully launch your online store, positioning yourself for success in the digital marketplace.

  • E-commerce landscape & trends
  • Choosing the right platform: Why Shopify?
  • Shopify interface & platform navigation
  • Introduction to drop shipping & other business models

  • Setting up your store & customizing themes
  • Adding products & managing inventory
  • Configuring shipping, taxes, and legal considerations
  • Understanding payment gateways & security

  • SEO optimization for your store
  • Building an audience & social media marketing
  • Utilizing built-in marketing tools & paid advertising
  • Conversion optimization & sales funnels

  • Creating a visually appealing & user-friendly store
  • Understanding branding & brand storytelling
  • Theme customization & app integrations
  • Psychology of online shopping & user experience

  • Email marketing & automation
  • Influencer marketing & content creation
  • Retargeting & abandoned cart campaigns
  • Building a loyal customer base

  • Tracking key performance indicators (KPIs)
  • Analyzing customer behavior & data insights
  • Making data-driven decisions for optimization
  • Reporting & tracking results

  • Exploring apps & integrations to enhance functionality
  • Automation tools & streamlining workflows
  • Multichannel selling & scaling your store
  • Advanced settings & platform development

  • Data privacy regulations & GDPR compliance
  • Terms & conditions, return policies & shipping information
  • Intellectual property & copyright issues
  • Payment processing & tax regulations

  • Optimizing your store for mobile devices
  • Social media selling & integration options
  • Creating a seamless omnichannel experience
  • Leveraging social proof & customer reviews

  • Scaling your business & increasing profitability
  • Staying ahead of the curve: Future trends in e-commerce
  • Advanced marketing & advertising strategies
  • Building a sustainable e-commerce brand

  • Ask the Expert: Questions for Industry Insights
  • Current Trends and Challenges in the E-Commerce Industry
  • Networking Opportunities with Fellow Students
  • Collaborative Learning: Sharing Ideas and Experience

  • Initial Planning and Strategy Development
  • Choosing the Right E-Commerce Platform
  • Designing Your Online Store: Layout and Aesthetics
  • Setting Up Payment and Shipping Options

"I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus. I think that’s a responsibility that I have, to push possibilities, to show people, this is the level that things could be at."

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