This course covers digital marketing and SEO, focusing on promoting products and services through digital channels like the internet, social media, and email. Students will learn essential skills and techniques to improve website rankings in search engine results, enabling effective online marketing strategies for diverse business needs.
Setting goals and objectives for a digital marketing campaign
Developing a digital marketing strategy
Definition and overview of SEO
Keyword research and analysis
On-page optimization techniques
Off-page optimization techniques
Measuring and tracking SEO success
Definition and overview of content marketing
Developing a content marketing strategy
Creating and distributing valuable, relevant, and consistent content
Measuring and tracking the success of a content marketing campaign
Definition and overview of social media marketing
Setting up social media accounts and profiles
Developing a social media marketing strategy
Creating and distributing social media content
Measuring and tracking the success of a social media marketing campaign
Definition and overview of email marketing
Setting up an email marketing campaign
Developing an email marketing strategy
Creating and distributing email marketing content
Measuring and tracking the success of an email marketing campaign
Definition and overview of PPC advertising
Setting up a PPC campaign
Keyword research and bid management
Measuring and tracking the success of a PPC campaign
Definition and overview of mobile marketing
Developing a mobile marketing strategy
Creating and distributing mobile marketing content
Measuring and tracking the success of a mobile marketing campaign
Definition and overview of video marketing
Developing a video marketing strategy
Creating and distributing video marketing content
Measuring and tracking the success of a video marketing campaign
Definition and overview of influencer marketing
Identifying and working with influencers
Developing an influencer marketing strategy
Measuring and tracking the success of an influencer marketing campaign
Definition and overview of affiliate marketing
Setting up an affiliate marketing program
Developing an affiliate marketing strategy
Measuring and tracking the success of an affiliate marketing campaign
Definition and overview of local SEO
Optimizing a website for local search
Claiming and optimizing local business listings
Measuring and tracking the success of a local SEO campaign
Advanced SEO techniques
Advanced content marketing techniques
Advanced social media marketing techniques
Advanced email marketing techniques
Advanced PPC advertising techniques
"I will be the leader of a company that ends up being worth billions of
dollars, because I got the answers. I understand culture. I am the
nucleus.
I think that’s a responsibility that I have, to push possibilities, to
show
people, this is the level that things could be at."
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