Course Brief
This course covers digital marketing and SEO, focusing on promoting products and services through digital channels like the internet, social media, and email. Students will learn essential skills and techniques to improve website rankings in search engine results, enabling effective online marketing strategies for diverse business needs.
- Definition and overview of digital marketing
- The importance of having a digital presence
- Digital marketing channels and tactics
- Setting goals and objectives for a digital marketing campaign
- Developing a digital marketing strategy
- Definition and overview of SEO
- Keyword research and analysis
- On-page optimization techniques
- Off-page optimization techniques
- Measuring and tracking SEO success
- Definition and overview of content marketing
- Developing a content marketing strategy
- Creating and distributing valuable, relevant, and consistent content
- Measuring and tracking the success of a content marketing campaign
- Definition and overview of social media marketing
- Setting up social media accounts and profiles
- Developing a social media marketing strategy
- Creating and distributing social media content
- Measuring and tracking the success of a social media marketing campaign
- Definition and overview of email marketing
- Setting up an email marketing campaign
- Developing an email marketing strategy
- Creating and distributing email marketing content
- Measuring and tracking the success of an email marketing campaign
- Definition and overview of PPC advertising
- Setting up a PPC campaign
- Keyword research and bid management
- Measuring and tracking the success of a PPC campaign
- Definition and overview of mobile marketing
- Developing a mobile marketing strategy
- Creating and distributing mobile marketing content
- Measuring and tracking the success of a mobile marketing campaign
- Definition and overview of video marketing
- Developing a video marketing strategy
- Creating and distributing video marketing content
- Measuring and tracking the success of a video marketing campaign
- Definition and overview of influencer marketing
- Identifying and working with influencers
- Developing an influencer marketing strategy
- Measuring and tracking the success of an influencer marketing campaign
- Definition and overview of affiliate marketing
- Setting up an affiliate marketing program
- Developing an affiliate marketing strategy
- Measuring and tracking the success of an affiliate marketing campaign
- Definition and overview of local SEO
- Optimizing a website for local search
- Claiming and optimizing local business listings
- Measuring and tracking the success of a local SEO campaign
- Advanced SEO techniques
- Advanced content marketing techniques
- Advanced social media marketing techniques
- Advanced email marketing techniques
- Advanced PPC advertising techniques
"I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus. I think that’s a responsibility that I have, to push possibilities, to show people, this is the level that things could be at."
